glance of Raye Raye's Instagram, one might mistakenly conclude the obvious-that she's just another pretty face who also happens to be really good at doing makeup, and that those two popular facts alone are the foundation of her Insta-fame. And then, more than likely, you'd find yourself scrolling down as far as 16 weeks deep into flawless selfies and product promos before dismissing Raye as "just another beauty blogger" whose 800K followers helped land herself at the heart of your Explorer page.
But trust us, you'd be wrong. Well, not about the pretty and popular part.
Raye Raye is not just another MUA. Take away the makeup and she'd still more than likely be able to sell you off her heart and humor alone. Which in all honestly, has probably helped with branding herself in a now saturated industry as "beauty blogging."
"It's funny and probably no one believes me,
but before all this Youtube stuff, or before people knew my name, I didn't like to be the forefront. I'm shy."
I believe it. The humble ones usually are. When I had the pleasure of speaking with 25-year-old makeup maven Raye Boyce, I'd already did my research. Between her Instagram clips of infectious laughter and cutesy pranks on her husband and manager Eric, to her 500,000+ viewed video decoding the secrets behind a "flawless selfie" (hint: it takes like 50 filters and five apps), I knew Raye was different from her fellow beauty peers. She was refreshingly personable and unapologetically honest.
"My first time dabbling in makeup was when I was a junior [in high school]. I always played with it but never wore it out. It wasn't until senior year of high school that I started wearing a little bit of mascara, eye shadow and lip gloss.
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LIP BALM (Uniquely Refreshing Exotic Flavors)